Fractional CMO.
Brand Advisor.
Secret Weapon.

With over 15 years working with fast-growing, energetic and ambitious brands, I now provide startups & scale-ups with bespoke packages that help them define their audience, identify a means to reach them, and make it happen.

I am also available as a voice for hire, I host workshops, judge awards, join panels, and I run a weekly brand activity for marketers and business leaders.

Lets work together!

Email me

Want a weekly brand activity you can do over your morning coffee?

Subscribe to my nano-workshop and join me every Friday!

Join Percolate

These are some things I’ve done.

  • I was BrewDog's First Marketing Employee

    I spent 12 years at one of the UK's fastest growing businesses, BrewDog. I led teams, directed strategy, PR, social and more, grew the brand, and strapped myself in to a craft beer rocket ship!

  • Fractional CMO for MAAREE sports bras

    Supporting this brilliant brand to improve the impact of paid social, maximise the value of influencers & ambassadors, deep-dive into our customer-base, distill insights about the brand & culture, and articulate their brand strategy, marketing approach and brand plans for future growth.

  • I raised £100million via crowdfunding

    From 2014, I led BrewDog’s crowdfunding efforts, raising £100m from 200,000 retail investors via BrewDog's record-breaking Equity for Punks crowdfunding programme. I built the strategy, directed platform creation, designed the offer and drove investment.

    I now advise other brands crowdfunding on existing platforms.

  • I ran a cidery

    I grew Hawkes 14% in 12 months, rebranded the business, and launched new core product, Pineapple Punch. Delicious!

  • I run a weekly creative nano-workshop

    Percolate is my weekly marketing prompt for brands and businesses. Simple activities to mull over with a coffee, in your inbox every week.

    Subscribe here

  • I love to chat marketing & brand!

    I am a regular Podcast guest, speaker, Awards judge, presenter and commentator.

  • I'm an accidental beer expert

    I was the resident Beer Expert on Channel 4’s Sunday Brunch for 5 years, and I’ve also presented beer content for Food Network and Jamie Oliver's DrinksTube

  • I am a Certified Cicerone beer expert.

    A side effect of working in beer for 12 years!

  • I've helped tech startups embrace their network

    I supported tech startup Social Tip with marketing & partnerships engagement

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What’s on the agenda?

My service is bespoke to every brand, by all means drop me a line and we can chat through your challenges.

Here are a few of the things I do best…

BRAND STRATEGY
BRAND POSITIONING & CUSTOMER PROFILING
BRAND WORKSHOPS
CREATIVITY WORKSHOPS
MARKETING STRATEGY
GO TO MARKET STRATEGY FOR STARTUPS

Sometimes all it takes is a chat. I’ll ask the questions, and we’ll define what it is you need.

Let's chat

Know what you want?

I’ve never been one for ‘labels’, but here are some of the roles I can take on for your business

  • 6-12 days per month, supporting you and your team, delivering strategic gains bespoke to your business, and refining the marketing plan for impact.

  • 1-2 days per month to talk through challenges, see what’s working and what’s not, ask why, and find paths forward for your business.

  • Address what it is you’re after, and take on a focused project to define a goal, set out an approach, and deliver results that can be implemented and rolled out

  • I set aside some time each month to support young marketing & brand professionals with honing their skills, dissecting and interpreting feedback, and planning their career

  • Board-level support for businesses needing a brand & marketing expert to help steer growth

Talk to Sarah

Drop me a line!

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Drop me a line! *